Ethos, Logos, Pathos

What Makes a Good Persuasive (Argument) Essay?

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Persuading someone to change his or her view is almost always based on the use of three methods of persuasion: Ethos, Logos and Pathos.

Ethos uses authorities to make the argument.

"Ethos" relies on experts

Logos argues based on logic, statistics and facts.

"Logos" often relies on research studies

Pathos appeals to people's emotions.

"Pathos" relies emotions such as shame, anger or a sense of belonging